OUR WORK:

Eagle Lake Nurseries

“...took on the challenge of helping our 50-year-old company redefine its culture and refresh our brand, with an approachable, down-to-earth style which made it easy for our leadership team to express ideas and collaborate effectively.

With guidance, we achieved consensus across the entire team and developed the strategies and resources we can use to grow our company.

A program was tailored that honored our past while setting a clear path forward, providing us with everything necessary to guide our company into the next 50 years.”

Anita Heuver, Owner / Manager

“...truly exceeded my expectations… outstanding to collaborate with; they are attentive and dedicated to providing exceptional results. Working with them has made a noticeable difference in the way our company functions on a foundational level.”

Danielle Hall, Sales and Marketing Manager

Our client is an industry-leading and well-established nursery supplying commercial landscapers and municipal developers with a broad selection of hardy plants. They are respected for their experience and knowledge base. The family-owned company is owned by the 2nd generation daughter leading a diverse team of longstanding managers and new employees.

The scope of work for our engagement included: Brand Sourcing and a Brand Guide, Logo renewal, Culture Building - internal team development, Culture Handbook - internal brand and culture guide, Leadership coaching and development, Strategic growth planning.

Background

Eagle Lake Nurseries Ltd.

BRAND SOURCING

Revealing the true source of the brand

Brand sourcing is the genesis stage where the source—the soul of the brand—emerges and reveals core elements like Vision and Mission, and a visual Moodboard as a primary reference for all creative.

BRAND GUIDE

Guiding the brand’s full expression

A brand guide can be simple and lean or rich and layered, providing an evergreen reference for visual identity, maintaining the true frequency of the brand as it expresses itself in myriad media and forms.

CREATIVE LOGO

Crafting the symbol for the brand

Creating a logo is more than a graphic design exercise, it is a process to craft a unique symbol that draws on archetypal forms, numerology and geometry, resonance and frequency, to be true to the brand.

CULTURE BUILDING

Laying the cornerstone for teamwork

Culture building is the first step in instilling ownership, investment, collaboration and passion in teams. The work is focused on bringing alignment and coherence from a wholistic perspective.

CULTURE HANDBOOK

Collaborating on a guiding compass

A Culture Handbook is an evergreen asset and a dynamic evolving reference for a culture to grow strong. It is both an internal compass and a new hire on-branding tool that honours and preserves core values.