OUR WORK:
Plantae
“It was important for us to engage with a branding and marketing partner who could understand what we do and where our products and company are going… someone who could fit in as the marketing arm of our company.”
Ian Wilson, CEO
“...a unique discovery method when developing their marketing materials that not only generates effective messaging but has helped Plantae Technologies sharpen its business focus well beyond just its marketing efforts.”
Trevor Kloeck, President
Background
Plantae Technologies Inc., Plantae Environmental (Division)
Our client is a sustainable technologies business that harnesses the power of natural fibres for industrial and consumer applications using a novel proprietary technology. They have international markets with growing potential in reclamation and remediation, sustainable packaging, and advanced green materials and chemicals. The parent company created a division that is focused on environmental products.
The scope of work for our engagement included: Brand Sourcing and a Brand Guide, Logo creation and development, Digital creative - website and social media, Print creative - marketing and sales collaterals, Culture Building and Leadership support.
BRAND SOURCING
Revealing the true source of the brand
Brand sourcing is the genesis stage where the source—the soul of the brand—emerges and reveals core elements like Vision and Mission, and a visual Moodboard as a primary reference for all creative.
BRAND GUIDE
Guiding the brand’s full expression
A brand guide can be simple and lean or rich and layered, providing an evergreen reference for visual identity, maintaining the true frequency of the brand as it expresses itself in myriad media and forms.
CREATIVE LOGO
Crafting the symbol for the brand
Creating a logo is more than a graphic design exercise, it is a process to craft a unique symbol that draws on archetypal forms, numerology and geometry, resonance and frequency, to be true to the brand.
CREATIVE DIGITAL
Crafting the range of digital expression
Creating digital assets is providing consistent brand expression and identity for a wide range of virtual applications including websites, social media, marketing and sales tools, and all forms of communication.
CREATIVE PRINT
Crafting the range of print expression
Creating print assets is providing consistent brand expression and identity for a wide range of real applications including printed collaterals, packaging, signage, apparel and even promotional items.
CULTURE BUILDING
Laying the cornerstone for teamwork
Culture building is the first step in instilling ownership, investment, collaboration and passion in teams. The work is focused on bringing alignment and coherence from a wholistic perspective.